The importance of storytelling
… where clients often have a lot to say and you have to help them say it in a way that people want to listen.
A powerful example: after releasing iShotHim’s latest video (produced together with Visually), Mike received a phone call from the Open Society Foundations, with a powerful message. They had been trying to tell the story of the drug cartels in Mexico for years, and no one would listen. Within two weeks of its publication, the video had more than 300,000 views on YouTube, provoking a heated discussion with more than 1,000 comments.