Great new book by Bill Franks, Chief Analytics Officer for Teradata.
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior….
As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes….
As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site….
Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you’ve been struggling with….
Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion.
What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time.
Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about.
Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!
Big data is sprouting up everywhere. Leveraging it today will drive competitive advantage; ignoring it puts your organization at risk of lagging behind the competition. To keep your edge razor-sharp, you must aggressively pursue capturing and analyzing these new data sources to extract the insights that they offer . . . starting today! Taming the Big Data Tidal Wave provides you with the tools, processes, and methods you need to tackle big data and cultivate a culture of innovation and discovery in your organization.
With its unique focus on the effective analysis of these increasingly popular data sources, Taming the Big Data Tidal Wave shows you step by step how to design, incorporate, and profit from a world-class advanced analytics ecosystem in today's big data environment. Author and analytics expert Bill Franks shares his "from the trenches" perspective to show you how big data is changing the world of analytics. He maps out an easy-to-follow action plan to help your organization uncover new business opportunities, implement new business processes, and make better-informed decisions.
This user-friendly handbook explores a number of big data concepts and how they can be applied to improve your organization's analytics, including:
What is big data, why is it important, and what are its benefits?
Ten big data sources that can change your business, including web data, sensor data, text data, and others
Technologies, processes, and methods required to tame big data
The convergence of the analytic and data environments
The evolution of visual point and click interfaces, analytic point solutions, open source tools, and data visualization tools
Modern analytic approaches such as ensemble modeling, commodity models, and text analysis
What makes a great analysis, a great analytic professional, and a great analytics team?
Enabling analytic innovation through an analytic innovation center
How to create a culture of innovation and discovery in your organization
To stay ahead of the pack, you need to tackle big data today. Discover everything you need to know to improve productivity, create value, stay competitive, spot new business trends, and generate exciting analytics with Taming the Big Data Tidal Wave.