Enterprise mobile device management (MDM) software is: (1) a policy and configuration management tool for mobile handheld devices (smartphones and tablets based on smartphone OSs), and (2) an enterprise mobile solution for securing and enabling enterprise users and content. It helps enterprises manage the transition to a more complex mobile computing and communications environment by supporting security, network services, and software and hardware management across multiple OS platforms and now sometimes laptop and ultrabooks. This is especially important as bring your own device (BYOD) initiatives and advanced wireless computing become the focus of many enterprises. MDM can support corporate-owned as well as personal devices, and helps support a more complex and heterogeneous environment.
MDM products will focus on two major trends in 2013 and beyond: security and mobile enablement. Security trends will include application-based VPN; data containerization; and network access control (NAC), while mobile enablement will focus on enterprise file synchronization and sharing (EFSS); app catalog; application provisioning and support; and application virtualization.
Note that Gartner excludes multitenant remote monitoring and management platforms (RMM) used by managed service providers (MSPs) that also support MDM such as Level Platforms, N-able [just acquired by SolarWinds (SWI], Kaseya, LabTech and Continuum, among others. Also missing: MDM specialist Amtel. Every MDM product in the market falls under one of the following main categories: software management, network service management, hardware management, or security management.
Here is a list of who is new and and who dropped out of the Gartner’s 2013 MDM Magic Quadrant:
Citrix – based on the purchase of Zenprise
Zenprise – based on their purchase by Citrix
Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don’t know how to move to this new mobile world, and they can’t afford costly mistakes like a failed investment, which could damage their reputation. These technologists need help with their enterprise mobility strategy, and they’re turning to mobility services providers to design, develop, and support their mobile applications.
The number of mobile devices now outpaces humans on this planet, as it is estimated that there were 7.3 billion devices in the world in 2012 (compared with just under 7 billion people, according to the World Bank).
Mobility is driving significant changes in the way organizations source technology and technology services. Seventy-one percent of IT services executives say that increased employee use of apps on tablets and smartphones also increases services spend (in business and in IT), creates more software-as-a-service (SaaS) deployment on mobile devices, and drives them to hire more third-party services firms across multiple areas, including specialized development and security.
Combining analytics, cloud and mobile, organizations gain competitive advantage by delivering an excellent customer experience.
Mobility provides accuracy, precision and speed into customer-facing processes.
Using mobile-based Customer Relationship Management (CRM), warranty management, service and spare parts procurement strategies, small and mid-sized organizations can level the playing field with the big boys. What smaller competitors lack in breadth they can make up for in speed and responsiveness.
Gartner’s IT Market Clock for Enterprise Mobility, 2012 captures how mobility is changing the nature of competition.
OEM Market Share
For the three-month average period ending in May, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers (up 0.1 percentage points), followed by LG with 19.1 percent share. Apple continued to grow its share in the OEM market, ranking third with 15.0 percent (up 1.5 percentage points), followed by Motorola with 12.0 percent and HTC with 6.1 percent.
Smartphone Platform Market Share
Nearly 110 million people in the U.S. owned smartphones during the three months ending in May, up 5 percent versus February. Google Android ranked as the top smartphone platform with 50.9 percent market share (up 0.8 percentage points). Five years after the release of the first iPhone, Apple’s share of the smartphone market reached 31.9 percent in May (up 1.7 percentage points). RIM ranked third with 11.4 percent share, followed by Microsoft (4.0 percent) and Symbian (1.1 percent).
Mobile Content Usage
In May, 74.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 51.1 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.8 percent (up 0.6 percentage points). Accessing of social networking sites or blogs increased 0.6 percentage points to 36.7 percent of mobile subscribers. Game-playing was done by 33.5 percent of the mobile audience (up 1.3 percentage points), while 27.0 percent listened to music on their phones (up 2.2 percentage points).
As smartphones and tablets become commonplace, and as employees make the case to bring various kinds of devices into the workplace, IT faces the challenge of managing access, usage, and security across multiple mobile devices.
To address that need, many vendors have developed mobile device management (MDM) tools that provide a central console to manage multiple devices over the air with a common set of policies, ensuring consistent policy enforcement and providing auditing capabilities as well.
Common capabilities include remote wipe and lock, password enforcement, device encryption enforcement, restricted access to designated virtual private networks (VPNs) and Wi-Fi networks, and remote policy installation.
These tools use one of two approaches, and sometimes both: they use policy profiles, typically based on the widely used Microsoft Exchange ActiveSync (EAS) protocol, and they use a client application on each supported device to provide the managed, secured workspace and additional policies. Those that support the BlackBerry work with Research In Motion’s own tool, BlackBerry Enterprise Server (BES).