Email and calendaring (46%), Instant Messaging (IM) (37%), and office & personal productivity (26%) are the three most popular uses of mobile applications today according to a recent Gartner survey.
CRM, at 19%, and ERP, at 17%, have been predicted to grow the fastest of all enterprise applications on the mobile over the next three years.
Source: Gartner User Survey Analysis: CRM, Cloud and Mobile Dominate Application Software Spending Trends Published: 6 March 2013.
OEM Market Share
For the three-month average period ending in May, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers (up 0.1 percentage points), followed by LG with 19.1 percent share. Apple continued to grow its share in the OEM market, ranking third with 15.0 percent (up 1.5 percentage points), followed by Motorola with 12.0 percent and HTC with 6.1 percent.
Smartphone Platform Market Share
Nearly 110 million people in the U.S. owned smartphones during the three months ending in May, up 5 percent versus February. Google Android ranked as the top smartphone platform with 50.9 percent market share (up 0.8 percentage points). Five years after the release of the first iPhone, Apple’s share of the smartphone market reached 31.9 percent in May (up 1.7 percentage points). RIM ranked third with 11.4 percent share, followed by Microsoft (4.0 percent) and Symbian (1.1 percent).
Mobile Content Usage
In May, 74.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 51.1 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.8 percent (up 0.6 percentage points). Accessing of social networking sites or blogs increased 0.6 percentage points to 36.7 percent of mobile subscribers. Game-playing was done by 33.5 percent of the mobile audience (up 1.3 percentage points), while 27.0 percent listened to music on their phones (up 2.2 percentage points).
Content and collaboration professionals must deliver real-time and team-based collaboration applications on any mobile device.
Which collaboration applications matter most on a smartphone or tablet?
We are now in the first wave of mobile collaboration. Forrester estimates that 18% of the workforce is using their own smartphones for work, but Unisys and IDC indicate that number may be much higher. Rose experience estimates 40% plus use their own smartphones for work. See: Forrester Wave: Mobile Collaboration, Q3 2011. http://bit.ly/p5hNzS
Mobile Application Internet
Mobile employees' expectation of a great user experience on any device, anytime, anyplace, can be met with collaboration solutions architected with native applications and cloud delivery (internally devloped apps or native apps from outside vendors).
These applications must perform fast and with low latency on a wireless network. The new model for working with collaboration applications is NOT the traditional client/server model. Rather, the new model is a "mobile app Internet," illustrated below. Forrester defines the application Internet as "an application architecture of native apps on smart mobile devices linked to cloud-based services that provide a context-rich experience anytime, anywhere."
Forrester Executive Summary
Mobile collaboration means putting collaboration workloads onto all-important smartphones and tablets, then delivering a great user experience anywhere, anytime, on any device. This is ahigh bar to clear, but we found 13 vendors able to clear it. In Forrester's 15-criteria evaluationof mobile collaboration vendors, we found that Adobe, Box, Cisco, IBM, salesforce.com, SugarSync, Skype, and Yammer led the pack because of their commitment to tablets and smartphone platforms as well as a strategy aligned with the needs of the mobile workforce: low latency, cloud reach, and platform support. We also found many Strong Performers — AT&T, Citrix, Dropbox, Evernote, and Google. In this handpicked group of mobile collaboration vendors, no vendor slipped into the Contender or Risky Bet categories — at least as it relates to mobile support