Analytics is about having the right information and insight to create better business outcomes. Business analytics means leaders know where to find the new revenue opportunities and which product or service offerings are most likely to address the market requirement. It means the ability to can quickly access the right data points to evaluate key performance and revenue indicators in building successful growth strategies. And, it means recognizing regulatory, reputational, and operational risks before they become realities.
1) Having the knowledge you need: Analytics delivers insightful information in context so decision makers have the right information, where, when and how you need it.
2) Making better, faster decisions: Analytics provides decision makers throughout the organization with the interactive, self-service environment needed for exploration and analysis.
3) Optimizing business performance: Analytics enables decision makers to easily measure and monitor financial and operational business performance, analyze results, predict outcomes and plan for better business results.
4) Uncover new business opportunities: Analytics delivers new insights that help the organization maximize customer and product profitability, minimize customer churn, detect fraud and increase campaign effectiveness