The insights that make this possible are hiding in big data. But how to find and exploit? And how to tell signal from noise?
Oxford and IBM conducted a study "Analytics: The real-world use of big data," showing how over 1,100 business and IT professionals from 95 countries are maximizing the potential of big data. Download the study below.
To compete in a globally-integrated economy, today’s organizations need a comprehensive understanding of markets, customers, products, regulations, competitors, suppliers, employees and more. This understanding demands the effective use of information and analytics. Next to their employees, many companies consider information to be their most valuable and differentiated asset.
Now, with the emergence and expanding adoption of big data, organizations worldwide are discovering new ways to compete and win – transforming themselves to take advantage of the vast array of available information to improve decision-making and performance throughout the enterprise. Not every organization will need to manage for the full spectrum of big data capabilities, but opportunities to utilize new data, technology and analysis techniques exist in almost every industry.